BA (Hons) Music Business and Event Management.

This module will highlight the functions and processes of the live music sector from a business perspective, examining established models and key processes within event planning and staging. Various large and small scale enterprises will be discussed and evaluated with key case studies introduced to enable a full understanding of the wide range of possibilities that exist within the industry. Key Business practices will also be identified and discussed; highlighting planning and design, revenue streams, promotional strategies, ticketing campaigns, marketing plans, audience and demographic segmentation, funding and financial pathways, identifying locations, local governmental and authority permissions, sustainability and health and event safety.

Assessment: Events plan and group practical test with discussion. 40 credits.

You’ll gain a practical overview of  the music industry through an analysis of current developments and emerging trends. There is also a focus on the recorded music sector and will involve the study of topics including recording contracts, music law, distribution models, merchandising, and artist management.

Assessment: Citation and essay. 20 credits.

Through a mixture of lectures, seminars and workshops, the module will analyse and explore the effectiveness of contemporary multi-channel, digital content, marketing, distribution and revenue models. You’ll focus on emerging trends in marketing, design, branding and ecommerce and consider how these concepts can be effectively employed in a real world context. You’ll explore ideas surrounding audience segmentation, the artist as a brand, new business and social media strategies.

Assessment: Electronic press kit. 20 credits.

This module will provide you with a foundational understanding of music publishing, helping you to recognise core concepts within the sector. Through research and assessments you’ll get to grips with intellectual property and music copyright, the importance of collection societies and the role that music publishing companies have in the administration of royalty revenue streams.

Assessment: Written report. 20 credits.

With your professional development at its core, this module will help you identify multiple pathways linked to key music industry figures. You’ll develop an understanding of intellectual property, funding, budgeting, resourcing, tax, insurance and business planning.

Assessment: Presentation and report. 20 credits.

This module is designed to explore a range of areas linked to the exploitation of copyright within the music industry. You’ll examine areas such as synchronisation and brand association which are now essential additional income streams for the music, digital and creative industries. You’ll cover core concepts such as individual song rights, the image rights of the artist, working with related brands and sourcing and maintaining commercial partnership.

Assessment: Negotiation pitch and report. 20 credits.

Building on your knowledge from first year, this module extends into an end user/customer focused approach to conceiving, creating and delivering a range of multimedia content. You’ll generate a range of multimedia artefacts, ensuring you’re able to deliver promotional materials for a defined demographic.

Assessment: Digital content portfolio. 20 credits.

Learning will focus on key aspects of live event management, including liaison with agents, tour budgeting, negotiation skills, contracts, raising invoices, venue management, health and safety and more. You’ll build up a range of transferable skills to deliver a successful live event.

Assessment: Event design and concept. 20 credits.

This module presents an opportunity for you to identify a specific research topic area reflecting your particular interests and practice.

Assessment: Research essay. 20 credits.

Preparing you for a period of relevant work experience, you’ll carry out research into various industry fields, and propose a potential placement opportunity which will benefit your career development. Then through the analysis of industry management practices and operations, you will identify opportunities for the placement provider to create additional revenue streams or make operational improvements, while you gain key employability skills to help you successfully secure a practical work placement.

Assessment: Seminar presentation. 40 credits.

You’ll learn to consider a range of audience engagement strategies and explore different methods of capturing and evaluating the impact of events, whether live or virtual in their delivery. This will involve study of effective market research strategies, audience demographic and segmentation.

Assessment: Event portfolio. 20 credits.

By evaluating various start-ups and company structures, you’ll develop a business plan, working towards a sustainable business proposition. Through this module, you’ll learn everything that goes into setting up your own business, either as a sole-trader, partnership or a limited company, developing a business plan, cashflow forecast and sustainable and realistic financial projections.

Assessment: Lecture seminar with supporting archive. 20 credits.

Sourcing and applying for a more proactive role within a company, you’ll work collaboratively with an employer to define and manage a project that contributes positively to the overall company. This period of work experience is designed for you to really hone in on your chosen area within the industry and create a pathway to employment in a company where your passion lies, whilst gaining more relevant and direct experience in relation to your chosen field.

Assessment: Project and professional discussion. 40 credits.

This self-guided module puts you in charge. You’ll define key research questions and conduct thorough research to help define your dissertation topic in an area of your interest. Under the guidance of your tutor, you’ll create a regularly updated work plan, analyse primary and secondary date and complete an extended essay.

Assessment: Proposal and dissertation. 40 credits.