BA (Hons) Music Business and Event Management.

This module will examine the functions and processes of the live music sector from a business perspective, examining established models and key processes within event planning and staging. Various large and small scale enterprises will be discussed and evaluated with key case studies introduced to enable a full understanding of the wide range of possibilities that exist within the industry. Key business practices will also be identified and discussed; highlighting planning and design, revenue streams, promotional strategies, ticketing campaigns, marketing plans, audience and demographic segmentation, funding and financial pathways, identifying locations, local governmental and authority permissions, sustainability and health and event safety.

Assessment: Events plan and group practical test with discussion. 40 credits.

You will gain a practical overview of the music industry by analysing current developments and emerging trends. There is a focus on the recorded music sector and will involve the study of topics including recording contracts, music law, distribution models, merchandising, and artist management. You will also develop your study skills and academic writing skills, giving you a strong foundation for success in higher education and beyond.

Assessment: Citation and essay. 20 credits.

Through a combination of lectures, seminars, and workshops, this module will analyse and explore the effectiveness of contemporary multi-channel, digital content, marketing, distribution, and revenue models. You will focus on emerging trends in marketing, design, branding, and e-commerce, and consider how these concepts can be effectively employed in a real-world context. You will also explore ideas surrounding audience segmentation, the artist as a brand, new business, and social media strategies.

Assessment: Electronic press kit. 20 credits.

This module will provide you with a foundational understanding of music publishing. You will learn about the core concepts of the industry, including intellectual property and music copyright, the importance of collection societies, and the role that music publishing companies play in administering royalty revenue streams. Through research and assessments, you will gain a deeper understanding of these concepts. You will also have the opportunity to apply your knowledge to real-world scenarios.

Assessment: Written report. 20 credits.

This module will help you develop the skills and knowledge you need to succeed in the music industry. You will learn about the different pathways that are available to you, and you will develop an understanding of the key concepts that underpin the industry. including intellectual property, funding, budgeting, resourcing, tax, insurance and business planning.

Assessment: Presentation and report. 20 credits.

This module will explore the different ways that copyright can be exploited in the music industry. You will learn about the different types of copyright, such as synchronisation rights, brand association rights, and individual song rights. You will also learn about the importance of protecting intellectual property, and how to do so. In addition, you will learn about the different ways that artists can work with brands and other businesses to generate income. You will learn about the importance of building relationships with brands, and how to negotiate successful commercial partnerships.

Assessment: Negotiation pitch and report. 20 credits.

Building on your knowledge from the first year, this module will focus on the end-user/customer perspective of creating and delivering multimedia content. You will learn how to conceive, create, and deliver multimedia content that is relevant and engaging to your target audience. By the end of this module, you will be able to create and deliver multimedia content that is effective in reaching and engaging your target audience.

Assessment: Digital content portfolio. 20 credits.

Following on from the module in the first year of the course, this module will focus on the key aspects of live event management, including liaison with agents, tour budgeting, negotiation skills, contracts, raising invoices, venue management, health and safety, and more. By the end of this module you will build up a range of transferable skills to deliver a successful live event.

Assessment: Event design and concept. Archive and Presentation. 40 credits.

This module will provide you with the skills and knowledge you need to conduct a research project in a specific topic area reflecting your particular interests and practice. You will also have the opportunity to work with a research supervisor who can help you develop your research skills and provide feedback on your work.

The research project will be an opportunity for you to explore a topic that you are passionate about and to make a contribution to research in the field of music business and events management.

Assessment: Research essay. 20 credits.

To prepare you for a period of relevant work experience, you will carry out research into various industry fields and propose a potential placement opportunity that will benefit your career development. Then, through the analysis of industry management practices and operations, you will identify opportunities for the placement provider to create additional revenue streams or make operational improvements. In doing so, you will gain key employability skills that will help you successfully secure a practical work placement. The work placement will also give you the opportunity to gain practical experience in your chosen field, which will make you more attractive to employers.

Assessment: Seminar presentation. 20 credits.

This module will focus on the importance of identifying and targeting your event’s audience. You will learn how to develop audience personas, identify your event’s goals, and create a marketing plan that will reach your target audience.

Assessment: Event portfolio. 20 credits.

This module aims to provide you with a current overview of working practices, future business models, emerging trends, and new developments within the music and creative industries. You will critically analyse the development and progression of technology, business models, and practices. Additionally, this module will help promote further independent thinking and research skills. These skills will be essential for your success in the music and creative industries. They will help you to stay up-to-date with the latest trends, to develop new ideas, and to make informed decisions.

Assessment: Lecture seminar with supporting archive. 20 credits.

The final module of the career development strand of the course will see you work collaboratively to define and manage a project that contributes positively to your career pathway. This period of work experience is designed for you to hone in on your chosen area within the industry and create a route to employment in a company, or entrepreneurial venture where your passion lies, while gaining more relevant and direct experience in relation to your chosen field

Assessment: Project and professional discussion. 40 credits.

This self-guided module gives you the opportunity to take charge of your own learning. You will define key research questions and conduct thorough research to help you define your dissertation topic in an area of your interest. Under the guidance of your tutor, you will create a regularly updated work plan, analyse primary and secondary data, and complete an extended essay.

Assessment: Proposal and dissertation. 40 credits.