BSc (Hons) Music Business & Creative Industries

Aisling Kiely

Managing, Promoting, Branding and Publishing

Working in the music industry requires independent thinking, problem solving and creativity. Throughout this course, Spirit Studios will help you gain these skills and more, and will help you make your first steps into the global music industry.

From tour management and events planning, to branding, synchronisation and marketing communications, this course will give you every opportunity to gain the knowledge and practical experience you need, to make sure that when you book your first big job, you will have the skills to handle any situation.

Through two work-based learning modules and a number of annual conferences and events, you will also have the chance to build up an enviable network of contacts, learn how to present yourself as a professional, and start to secure your place in the industry. Designed by industry practitioners, this course will give you the opportunity to get right to the heart of the infamous Manchester music scene, don’t miss it.

Course Content

Music, Digital and Creative Industries

From artist management and A&R (artists and repertoire), to tour management, PR and digital marketing; this module will give you a clear understanding of the various roles and structures working within the music and creative industries.
Working to a real industry brief, you will then apply this knowledge through practical work, and present your creative response to the brief in class.

Marketing for the Music and Creative Industries

Introducing you to a range of marketing theory and practices, you will learn to analyse and present marketing data, while developing solutions for various relevant marketing problems. You will then identify appropriate marketing strategies, and apply these to multiple campaigns using skills in market segmentation, targeting, product planning and development, and creative marketing techniques that you have developed throughout your study.

Group Project and Pitching

Covering event planning, communication theories, licensing, budgeting and effective pitching techniques, this module will introduce you to project management in the workplace, as you take responsibility for one area of a group project. Working together to develop a detailed event proposal, you will decide what the event will be and plan towards its delivery, before pitching your proposal to a panel of stakeholders.

Introduction to Musicology

Throughout this module, you will identify how historical, social and technological factors have influenced the creation and development of music during different eras, while also considering current events affecting the industry. By introducing you to various aspects of musicology, you will gain a clear understanding of how the creative industries work in response to key influencing factors, which can then be used to inform your decisions during other professional projects.

Study Skills and Professional Development

Providing you with key professional skills, this module will require you to research, reference and present information relevant to the creative industries. By helping you to develop strong communication, self-management and networking skills, you will gain valuable knowledge and experience which you can apply throughout the rest of your course, as well as to a professional role when you graduate.

Synchronisation and Branding

Identifying various techniques and processes used to create additional income streams for businesses, this module highlights the importance of synchronisation and brand association in the creative industries. Working to a live brief, you will identify new opportunities for a business to increase income and brand awareness, using your knowledge of branding, publishing and marketing strategies to justify and present your decisions.

Live Events

Working within a permanent or temporary live venue site, you will deal directly with external businesses to plan, manage, promote and deliver a live event. Study will focus on key aspects of live event management, including licensing operations, tour budgeting, negotiation skills, contracts, raising invoices, venue management and more, allowing you to build up a range transferrable skills to deliver a successful live event.

Entrepreneurial Skills

This module will require you to propose an entrepreneurial business idea you have developed, based on your industry research. Throughout this project, you will learn to use various techniques and processes, to assess the feasibility of commercial opportunities open to either a new or existing business. You will then present your ideas to a panel of tutors and industry experts, justifying your business decisions.

IPR and Legal Issues

Introducing you to intellectual property rights and professional ethics, this module will explore your legal rights in relation to content creation, contracts, collection societies, ownership and exploitation. You will also gain an insight into IPR roles and responsibilities within business, as well as a good understanding of historical court cases which are relevant to the creative industries, so you can see exactly how this theory is put into practice.

Preparation for Industry Work

Preparing you for a period of relevant work experience, you will carry out research into various industry fields, and propose a potential placement opportunity you have found. Then, through the analysis of industry management practices and operations, you will identify opportunities for the business to create additional revenue streams, while also gain key employability skills which will help you to successfully secure a practical work placement.

Work Based Learning

Using the knowledge and skills gained in the previous module, you will now gain practical experience working within the music and creative industries. Throughout this placement, you will analyse general management practices and recommend solutions to any key issues you have identified through a portfolio of work. This placement is the perfect opportunity for you to build up your professional network and give you real life context for your studies.

People and Project Management

Provided with an industry project, you will work as part of a team to plan, direct, manage delivery, close and evaluate the agreed project outcome. To reflect industry practice, you will develop a clear project plan to identify key deadlines, before selecting and performing a management role within a specific area of the project. Throughout this module, you will learn to implement effective management techniques, motivate your team, and resolve any issues that could arise.

Self-employment in Music and Creative Industries

Starting by evaluating various start-ups and company structures, you will develop a business plan, working towards a sustainable business proposition. Through this module, you will learn everything that goes into setting up your own business, either as a sole-trader, partnership or a limited company, while examining business plans and cash flow forecasts to try to ensure its viability in the market place.

Advanced Work Based Learning

Sourcing and applying for a more pro-active role within a company, you will work collaboratively with an employer to define and manage a project that contributes positively to the overall company. And to ensure you gain relevant project management experience during this placement, all aspects will first be agreed with your tutor, allowing you the opportunity to prove your abilities and become invaluable to your employer.

Major Project

As your most substantial piece of work, this project is entirely student-centred and encourages you to carry out independent research and evaluation. By identifying an appropriate subject area, you have the freedom to produce a portfolio of work, which demonstrates a thorough understanding of the subject and highlights the extent of your achievements throughout your course by applying your range of knowledge and professional values in every aspect.

Advanced Music, Digital & Creative Industries

Providing you with an overview of current business models and practices, alongside emerging trends and developments in the creative industries, this module encourages you to analyse and interpret a range of data, allowing you to predict future changes and developments in relevant fields.